the way we live

animal type

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last week core77 pointed me towards a wonderfully ingenious typography set. jeremy pettis of the milwaukee institute of art and design designed this set as part of a thesis project. the set is organized by the first letter of each animal in alphabetical order.

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furthermore though, the font of each animal is appropriate to the form and characteristics of that animal, often times the written word resembles the animal’s shape itself. i find this to be creative, fun, and fascinating.

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according to jeremy, “the animal idea began as a joke but then i realized that it would be a great way to bridge the gap between people who are into type and the average person. everyone knows and loves animals so it was something familiar to lead the viewer through the unfamiliar.”

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24 February 2008 Posted by | modern, society | 1 Comment