the other day worldchanging posted a wonderful article about another new web-search page called ripple. according to the worldchanging article last year some $16.9 billion of interactive ad revenue was generated last year alone. ripple, in partnership with google, aims to take a slice of that revenue and direct it towards fighting global poverty. additionally, they say:
“melbourne-based ripple has recently launched and internet search engine that leverages the market for Internet advertising to make fighting poverty as easy as searching the web. users earn money for one of the four charitable causes simply by conducting their daily searches from the ripple page (powered by google) or by clicking on a ‘give panel’ located in the ripple homepage. “
i find this sort of philanthropy simply genius by a function of its ease. anyone and everyone can contribute money just for performing internet searches. if ripple can harvest just 1% of what myspace does it would generate $5 million for charity annually. now imagine if everyone set their homepage to ripple.