nau, the environmentally friendly outdoor-wear manufacturer, is up and running and finally open for business. nau is a great company my old housemate, ben, turned me on to over at perpetual-elaboration in this article. they have a wide array of available products aimed at giving the consumer better clothing that’s both effective and environmentally friendly. their clothing is made of sustainable and recycled materials but you’d never know by looking at it. nau’s design philosophy was threefold: beauty, performanc, sustainability. additionally, they have partnered with, “selected social and environmental organizations working to create lasting, positive solutions to our world’s most compelling problems.” the clothing designs themselves are wonderful. they’ve warped the traditional take into something cutting edge, trendy, and yet, still beautiful and effective; i especially love the style of their jackets and half-zip long-sleeves. admittedly their prices are a bit high, but nonetheless, go check out their new clothing line.
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